5 Warning Signs of a Weak Social Media Strategy

5 Warning Signs of a Weak Social Media Strategy

1) Lack of Focus on a Few Social Networks

There are many social networks that can be leveraged but ask your team: “Why are we using Facebook? Why are we on Twitter?” It’s easy to get caught up in the newest tactics and techniques rather than focus on the established strategy meant to accomplish the set objectives.
Focus on a few social networks to create a strong presence in a few venues compared to near non-existence on 200 social networks.

2) No Responsibility for Executing Social Media Activities

There needs to be an emphasis placed on participating on your business’s core social networks. Profiles need to be updated at often; at the very least once a day. If there is little to no activity on your social profiles, prospects will perceive it with less value and go to the next popular profile: your competitor’s profile.
Consistency is necessary for implementing a successful social media strategy. Depending on how big of a splash the social media strategy wants to make, the delegation of social media activities may mean an employee spends a portion of their day on it or you hire staff specifically for the strategy and implementation of the social media strategy.

3) Daily Tasks are Not Aligned with Social Media Strategy

Social media requires taking small steps to accomplish big goals. A few small steps are replying to conversations with clients, monitoring your brand online, listening to your market, etc. But if there’s a solid social media strategy in place, consider how the current day-to-day activities are aligned with the goals of the strategy.

4) Metrics Are Not Being Measured

Metrics help define the effectiveness of your social media strategy. Without metrics, the social media strategy means nothing. The numbers behind the strategy dictate what worked, what didn’t and how you can replicate previous successes by ditching the fail attempts; it’s simple as that.

5) There is No Social Media Strategy in the First Place!!

Signing up for Twitter and Facebook is the first step to get exposure to your market and have the ability to start building relationships. Just because you have an account and post content randomly, this doesn’t translate as a strong social media strategy.