The online experts don’t differentiate between SEO and web design
much, as they consider them to be highly interlinked. Contrary to what
the majority of people believe, SEO and web design are not two separate
processes. Specifically, developers create a site and then SEOs optimize
it with the help of link-building and content-writing.
Good web design and an effective SEO strategy are tied together and
cannot exist without each other. No matter how effective your SEO
strategy is, it is more likely to fail if it’s not backed by good web
design. We need to understand that the net users today have become more
demanding and they don’t like to index pages on your site to find
something. They prefer convenience and thus a user-friendly and
attractive web design will surely impress the visitor and force them to
visit your site again and again. Among the most important SEO aspects
that one should consider while designing the website is how easily the
search engine crawler will navigate through the web pages. You can
easily determine this by running a check on how many web pages of your
site are indexed by the search engine when people visit your site. A
quick way through which you can do this is by entering “site:” followed
by the URL of your website in Google. This will show all the web pages
that Google has indexed from your website. However, you might see the
results fluctuating widely, something even by thousands of pages. You
can also use Google Analytics to get more accuracy.
Even blogging engines like Wordpress have developed tools to beautify
blogs and design them well; this is why you will see some of the best WP plugins online. The SEO buzz
that is floating around due to high potential and usability of these
tools has prompted web masters to devise even more effective strategies.
In crux, you must know how many web pages you want to be indexed from
your site. The number that you obtain from text will not match this
exactly, but if it differs widely then you might have a problem. This
clearly suggest that the search engines are struggling to navigate your
website for reasons that can range from poor navigation of the site to
presence of dead links, etc. Thus, the use of Google Analytics is
preferred, as it will help you to pinpoint your problems and allow you
to fix them.
An aspect that the search engine spiders tend to look at when they
generate their rankings is how “popular” the website is. Links can be
considered as an important benchmark in this regard; however, all links
come with various degrees of power and effectiveness. The best links are
the ones that come from trusted sources and the quality of the sites
that are producing content on a regular basis. Influencing or
encouraging links from these sorts of sources is the key for any SEO
campaign. A badly designed website is going to put off most of the
quality link sources from giving them the crucial recommendation that
the search engine spiders are looking for. It is better you encourage
people to visit your site and take feedback from them regarding
navigation and usability of your website. If you are able to make an
eye-catching or easy-to-navigate website, it will surely boost your
search engine rankings.
Again, SEO is a complex process and it’s not as easy as it sounds.
You need to have the correct combination of SEO tools in the form of
link-building and content-writing. Quality content in any website is a
must. If you want more information on web design and SEO, you must read
articles from some of the top SEO directories.
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