Friday 8 February 2013

SEARCH ENGINE OPTIMIZATION TIPS – BASIC SEO BLUEPRINT

Different companies and internet marketers use a variety of SEO methods for their search engine optimization planning. Times are changing, industries are developing or not surviving. After the panda – penguin updates, numerous websites got penalized. As a result, website optimizers were confused about, how precisely to move forward. Various niches and internet businesses require different SEO methods. E-commerce and specialized businesses plan and implement with different methods. Having a trusty website is  most critical in high competition niche categories. In my opinion, three primary terms, which ultimately modified SEO campaigns are Diversification, Relevancy and Differentiation. I would like to present fundamental SEO blueprint accompanied by beneficial search engine optimization tips.
 

1. Keyword strategy

Diversification plays most significant role here. Main keyword is the basement for your SEO blueprint, but long tail keywords can boost traffic for sub pages and content pages. Avoid over staffing main keywords all over the place, you will get penalized soon. Every keywords should be relevant to the theme of the website. I will focus on it in the content creation process.

2. Website development and relevancy

Every little thing starts from branding and fundamental landing page layout. Website needs to be visually stunning and competitive. Avoid plagiarizing your site and stealing ideas from competitors. Create business mission, vision, than design the company logo and logo related layout. Don’t use more than 5 colors and make your text clear and distinct. Use related posts, videos or  your originality to reduce the bounce rate. Visitors are not flushed with excitement, when they are waiting 10 seconds to enter the website. So make your website minimalistic  without additional, useless plugins and tools.

3. Content creation

Be sure to target with 500-1000 word  articles. Do a search for the main keyword (e .g . ‘’search engine optimization plan’’)in the Google keyword tool and try to find long keywords, which will be relevant and versatile (e .g . ‘’how to implement search engine optimization plan’’). To increase the relevancy, visualize content material with pictures or videos. Without a doubt, long tail keywords will struggle and sometimes defeat competitors websites in high competition niches.

4. Link building diversification

Quality over quantity, one back link originating from high pr websites means more than 1000 from low pr websites. The evolution of back linking approach resulted in the combination of anchor texts. Try to target your primary keywords + ’’read it’’ or ‘’look here to see ‘’. Anchors must become marketing tools and not spamming 3-4 words. Here are some recommendations about where to build back links – High PR, relevant and high reputation, trustworthy, edu and gov websites. Also look at the trust flow of the website with the help of majestic SEO. No follow and do follow distinction is furthermore essential. Use the do follow link checker such as scrapebox.

5. Starting with social profiles

Use high PR web 2 links (wordpress, tumblr, xanga and etc). Don’t ping them, because Google bots are crawling and crawling. You can implement SEO tools (such as senuke) to make 20-30 links. But I really advise to avoid fast  blasting – build them manually. Yes, it requires more time and efforts, but still will be more consistent. On the other hand your site with thousand of web links still can be risk free.

6. Social media

3d (facebook, twitter, Google plus) – try to work holistically and integrate all your content together. As social media optimization, brand building and reputation building, requires long time, include simple objectives (such as – post one article, comment on 4-5 relevant posts, add 20 contacts) into the SEO blueprint.
Repeat creatively – Repeat this plan everyday .Maybe make the weekly plan.
For example:

Content marketing

  • Write 2-3 articles for main website
  • Write 20 description for social bookmarks
  • Create 15 posts for social media

Link building

  • Build description for social bookmarks
  • Build back links for 2-3 main articles

It really  depends on you imagination. I tried to demonstrate basic SEO blueprint, which you can implement and broaden in your strategy. Work more creatively and  add new goals and objectives (presentations, videos ) for more diversification, As a final point main search engine optimization tips for SEO blueprint should be:
1 Keep your strategy consistent.
2 Don’t be lazy to  write and market content.
3 Its okay if you are using some tools, if you use them sufficiently.
4 If you have no money for investment,it will sound better, because you will have to do all work manually, which will increase your practical knowledge and control over the strategy.
5 Do everything again.

 

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