Mobile Websites Vs Mobile Applications

In this age of technology, it will be hard to get away from mobile phones or cell phones. These devices are everywhere, and are used by a large number of people. In order to take advantage of the opportunities presented by the mobile communications market, businesses around the world have started creating mobile websites and mobile applications. The mobile websites are those sites which can be accessed from the cell phones, with the help of a GPS or internet connection. On the other hand, a mobile application is an application which can be installed and directly used from the cell phone itself.

In order to have a better understanding of what would be more beneficial to a business, let us discuss the various advantages and disadvantages of mobile websites and mobile applications.

Mobile Website

Advantages

The various advantages are -

• Requires fewer resources in comparison to an application.
• It is easier and faster to launch a mobile website.
• It can be created by reusing much of the structure of the actual (regular) web page.
• It is accessible to all devices with Internet access.
• It is easy to promote a website in comparison to an application.
• The updates can be uploaded at any time and can be made available immediately.

Disadvantages

The various disadvantages are -

• A website cannot be tailored to suit the features of a cell phone (smartphone), in addition, most mobile browsers are extremely simple.
• A mobile website will be less attractive, and will never be as complex and dynamic as an application.

Mobile Application

Advantages

The various advantages are -

• Within an application, we may include some features that cannot be included on a mobile website.
• Even if we do not have access to Wi-Fi or 3G, we can use the application that is installed in our mobile device.
• An application can use the entire screen of the device and provide a better interface to the user.
• The application is always visible on the desktop of the device, so the chances of using it are greater.

Disadvantages

The various disadvantages are -

• For a user to use an application, he or she must first download it, requiring greater knowledge and brand loyalty.
• It requires more money and resources to develop an application.
• Applications are not available to be downloaded on all mobile devices.
• Updating an application is not as easy as updating a website.

Thus, we can see that mobile websites and mobile applications can both be beneficial to a business and its customers.

 

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Raheel Ahmed Khan
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