Tuesday, 31 January 2012

7 Unbreakable Rules In SEO

After the globalization, every business transactions are running through online. So obviously the competition among the business organizations also increased. If one wants to become in better end their sites must be marketed or else the identification of the company loses in public. For that they have to promote their sites through optimization this work can be done with SEO only.
SEO is constantly evolving and the Sites are seemingly at the mercy of the search engines, who usually can’t be bothered to give the site owners a heads up before they update their algorithm. Every few weeks it seems like someone is hailing the death of SEO, but evolution does not equal demise.
Over time, tactics and methods change to work inside the guidelines of the search engines and to meet the needs of the online user, but the real fundamentals of SEO have remained the same.
 Here are the 7 basic rules of SEO:
 1. Understand User-Intent:
Here Keyword research is the important base foundation of any SEO campaign. Understanding user-intent when conducting and selecting your keywords is critical to getting your SEO off on the right foot and helping the right audience find your site. For instance, are “mobile phones,” “technology” and “the best mobiles,” the same thing? For some consumers those three words are completely rechargeable. But if a mobile user is looking for new technical phones, they would search using technology phone and expect a very specific result. It doesn’t matter how you would search for your brand or products, it only matters how your target audience searches. Targeting the wrong keywords because you failed to understand the intention of the search means you are going to miss out on potential traffic and customers.
 2. Don’t Rush Your Link Building
It is the one of the crucial aspect for the search engines to see a radiate approach to link building that slowly grows over time. A intermix approach demonstrates your commitment to white hat link building and building your online presence naturally. The search engines are very conscious that they are playing a game with spammers and black hat SEO users, and they don’t plan on losing. If you develop too many links too fast, although if they are good quality links, this can raise a red flag with the search engines and your site could be penalized.
 3. Content is King
Content is anything that is public and shareable. This may be in any form it include blog web page content, blog posts, articles, podcasts, videos, whitepaper and more. Content is most important key factor of a website’s long term SEO success. Content should always be written for the end user, not for the search engines. You have to remember that the search engines are not going to be the ones purchasing your products or services, only the thing is people are going to purchase ones products. Optimize your content so the search engines can find it.
 4. Be Strategic, Not Spammy
This is especially an important in regards to social media marketing and social SEO. What kind of real value are you getting from those profiles other than a link? You don’t have to tackle every aspect of SEO at once. Pick and choose your battles so you don’t overdo there just isn’t enough time in a day to take on that much work upfront.
 5. SEO is Long Term
This is probably the toughest thing for those are new to SEO to set their heads around. SEO is not a quick fix to your online marketing. No, you can’t be ranking on the first page of Google for all your keywords by the next day, next week, or even next month. This is true if you recently launched your site. It takes a long time to build up your trust factor with the search engines. SEO builds upon itself over time, but that doesn’t mean that once you have reached the first page in the search engines that you get to pack it up and call it a day. The Internet is continually growing. If you want to live at the top, you have to keep working for it. It doesn’t take long for your site to slip down in the results pages if you abandon your SEO.
 6. Follow Search Engine Guidelines
Google, Bing, Ask and Yahoo want you to do well with your SEO because it helps clean up their search results. A better SERP makes for happier search engine user. Search engines are in the business of felicitating the customer, just like everyone else. If your site can’t help them in such a manner, you can’t ever rank well. That’s reason every site owner and marketer has to read Google and Bing webmaster Guidelines. Consider those guidelines your SEO line in the sand. If they call something black hat, then treat it as such and avoid. It can be very tempting to test out the black hat side of SEO, especially when you see your competition doing it and seemingly getting away with it. Just don’t commit that type of errors, after that the search engines catch on and your site will be penalized.
 7. Integrate Everything
It all about your whole online marketing efforts can be supplemented for SEO. One of the biggest mistakes you can make is keeping your actions in separate silos. SEO works best when it is incorporated into the mix, becoming an essential component of your online marketing. If your company has a large marketing department, don’t separate the SEO guy back to the IT department. Bring him aboard the marketing team and you’ll achieve greater online success.

Thanks & regards,

"Remember Me When You Raise Your Hand For Dua"
Raheel Ahmed Khan
System Engineer
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